Clubhouse: how the app works and how to get into it

March 9, 2021
Clubhouse: how the app works and how to get into it

The Clubhouse app is the “new time” app on the Internet. But what is so special about the new smartphone app, who is behind it, and how do you get an invite to the Clubhouse?

The Clubhouse app became popular in Germany within a few days and has since had a huge number of users. But who and what is behind a social network based solely on audio content? And the most important question: how to get an invitation and can you use the platform with it?

Because in order to receive a Clubhouse invitation, you must be invited to the Clubhouse by an already active user. But not every user can automatically invite all their friends, because after registration, only two invitations are initially available, and often there is no existing user in their circle of friends.

So how do you get invitations?

The Clubhouse iPhone app has something new: instead of lengthy chats, there are live audio discussions.

After the Clubhouse app was featured on the Doppelganger Tech Talk podcast, the Doppelganger Telegram podcast group was created. The idea behind this is that users in the group receive an invitation to the Clubhouse platform, register with the application, and commit to re-transmit the two available invitations to other users in the Doppelhouse group.

This creates an exponential pyramid scheme, which means more and more users are coming to Clubhouse. Thus, the system can run almost indefinitely, the only requirement for this is that each user also sends their invitations within the group.

Good to know: Depending on the type of activity, you will receive invitations from the Clubhouse. Thus, it is not a problem to get all the invitations in the Telegram group first-hand, because when you participate or start a conversation, you receive additional invitations that you can then send to family and friends.

Why is Clubhouse so popular all of a sudden?

Clubhouse is a social media app solely based on audio content.

For many, this is probably the biggest question about the current hype: why is the club suddenly celebrated like this? The reasons for this are different, because, on the one hand, the availability of the application is artificially reduced, and at the same time, numerous influencers and stars are promoting your registration to the public. The so-called FOMO effect arises, the fear of missing something.

The hype surrounding the trending Clubhouse app

  • Exclusivity: If you want to use Clubhouse, you cannot just download the app to your smartphone and register. Instead, a personal invitation is required from an existing user, who can only send a limited number of invitations. In addition, Clubhouse is currently only available on iPhone, Android users cannot download the app.
  • Stars and influencers: The clubhouse is gaining popularity mainly through influencers and stars, who usually share their registrations with the public and thus increase demand. These include, for example, TV presenter Yoko Winterscheid, Minister of Health Jens Spahn, famous TV star Thomas Gottschalk, former Federal Chancellor Gerhard Schroeder and businessman Carsten Maschmeier, famous for the Lion’s Cave.
  • Telegram Groups: In this country, the idea of ​​the Clubhouse on the Doppelganger Tech Talk podcast could have played a decisive role. This happened because Telegram groups were subsequently created through which users can transfer their invitations to other interested parties. Since each user can invite two more after registration, a snowball effect is created.

The most important questions and answers about Clubhouse

Who is behind the Clubhouse? What data does the app collect? When will Android users be able to download Clubhouse on their smartphones? Here you will find answers to the most important questions.

Who is behind the Clubhouse?

The club app was developed by Paul Davison and Rohan Seth at their startup Alpha Exploration Co. from USA. Both have worked for the giant search engine Google in the past.

Is Clubhouse available for Android?

In the future, Clubhouse should be available not only for iOS devices, but also for Android smartphones. Until then, however, Android users will have to be patient.

Will there be an uninvited Clubhouse?

According to the developers’ statement, Clubhouse in the future should be available to everyone, and therefore, without an invitation. However, when this will happen is not yet clear.

What is a club?

Clubhouse is a purely audio content social network that works as a mix of live podcasts and open conference calls. You can give lectures or talks with at least two people. Some users already see a second Twitter in the Clubhouse, only with sound instead of text.

How is Clubhouse funded?

According to Forbes, Clubhouse has already received about $ 12 million from investment firm Andreessen Horowitz. According to the Crunchbase database, Kortschak Investments has already invested in the app.

Is there any criticism of the Clubhouse?

Yes! The biggest criticism is data protection because the app requires access to its contacts and also records all conversations. The recordings should be deleted at the end of the conversation, but as soon as a single abuse complaint is filed, the entire recording will be retained. For example, they can be held accountable for racist or sexist violations.