There are many goals that can be achieved by starting to promote a Telegram channel. With a large number of subscribers, you can make money from advertising, promote your business, or increase brand awareness. Telegram is an excellent platform for keeping in touch with customers, as well as confirming their expertise in various fields. Now we will consider the most relevant methods for promoting Telegram channels.
First, let’s understand what a channel is in Telegram . It is something like a feed on a social network, and at the same time, it is a messenger. However, unlike its competitors Viber and WhatsApp – Telegram has many unique features and capabilities. A channel is a one-way chat in which only administrators can broadcast, and other users can only comment if this function is open. Since the viewing of messages in Telegram has a high rate, in contrast to social networks, Telegram channels can often have 100% coverage and even more.
Telegram channels are of two types. Each of them is relevant in different cases.
- Private Channels may be used by companies. You can add users to them by invitation. This option is convenient if you need to unite all employees of the company or different branches into one chat, where everyone can exchange thoughts and ideas on how to do the work. Some people use it for personal notes, since all information will be in the cloud – this saves hard disk space, and at the same time allows you to maintain confidentiality.
- Public Channels are suitable when your goal is to expand your popularity and attract your target audience. A private channel can be made public at any time.
Methods of promoting channels in Telegram
- You can invite the first subscribers from the list of your contacts. Surely any modern user, especially one who works in the field of business, has at least several hundred contacts in the phone book, including business partners, regular customers, and friends.
- It is necessary to correctly design the channel. To do this, come up with a unique channel name, which, although it can be in any language, should still be in Russian for better optimization and contain keywords by which you can be found in the Telegram search engine. Fill in the channel description. Although there are not many symbols available, it is necessary to be as brief as possible, but at the same time informatively tell what you do, as well as describe your product or service. The channel avatar is a round picture that cannot be enlarged, so users will not see small details anyway. It makes sense to use a central element (product, service, logo, your face) in close-up.
- To spend less time on a channel, and at the same time have high conversion rates, you need a chatbot. There are many services, both paid and free, that allow you to create a chatbot on Telegram. With it, you can answer customer questions at any time of the day and instantly.
- Content plays an important role in promoting Telegram channels. The channel should not be confused with an advertising mailing list. This is something close to a social network feed. Subscribers should see the benefits of your channel, and for this, post not only advertising content, but share useful tips, recommendations, promotions, discounts, humorous posts, as well as motivational publications. This will help ensure that your subscribers do not turn off notifications, but rather follow new posts.
- Use hashtags in your posts, as they will help new users find your content in a search engine.
- Share your channel with other sources, such as social media, or on your website.
- Use all offline resources that are available to you. For example, you are promoting a Telegram channel dedicated to a restaurant. You can add a link to your channel in the restaurant menu so that subscribers can see it and go straight to the channel. You can use the channel address in your business card and other printed materials.
- Order advertising in popular Telegram channels where your target audience is located.
- If your channel is already popular enough, you can organize mutual PR with the owners of other channels.
- Use news portals and media to publish your own articles with a link to your Telegram channel.
- Design your own Telegram stickers. This method is especially relevant for brand promotion.
