Benefits of promoting on Telegram

September 22, 2021
Benefits of promoting on Telegram

Telegram – this application cannot be called a messenger or a social network – it is both in one bottle. Here you can find interest groups, chat with family and friends, create secret communities, sell goods and services.

If you decide to go through a weight loss marathon from Instagram, study the profession of a marketer from Vkontakte advertising, by clicking on the offer, the program will automatically transfer you to the Telegram channel, where all the information about the course will be posted.

Why Telegram has become popular and what are the advantages of promotion in this network, we will analyze in this article.

A Brief History

Telegram users may have noticed the similarity of the application design with the Vkontakte social network. This similarity can be explained very simply – the creator of the application is Pavel Durov, the very person who invented Vkontakte. Durov created his new creation in tandem with his brother Nikolai in 2013. Interestingly, the brothers did not advertise their creation in any way, popularity came to him due to word of mouth.

Specifications

Telegram is an easy-to-use application. It attracts users with a simple and convenient interface, extensive capabilities, fast data transfer and download speed and, of course, data security. It is a completely open source application with free access to all protocols, codes and other program files.

Telegram
Telegram
Telegram FZ-LLC
Telegram for AndroidTelegram Messenger for iOSTelegram for Windows

Telegram advantages:

  • files of different formats can be transferred (RAR, Excel, PDF, MP3 and video of any format);
  • the size of the transferred data is up to 1.5 GB;
  • cloud storage;
  • works on all platforms (Android, IOS, Windows);
  • does not hang or buggy when sending and receiving “heavy” files;
  • the number of chat participants can reach 5 thousand people;
  • safety at height.

Telegram Promotion

So why consider Telegram as a business platform?

  • First of all: thanks to private chats and channels, which are entered only by the administrator’s invitation, you don’t have to worry that your audience will be “taken away” to another project without your knowledge.
  • Secondly: a high level of security, which guarantees the confidentiality of all information contained in the chat, protection from hacking of both the group and users.
  • Third: using the Telegram messenger as a data store. All data from chats, groups and conversations is stored in the cloud. This feature improves the usability of the messenger, making it versatile and capable of replacing dozens of other applications.

How to start promoting

To promote a new project on Telegram, follow these guidelines:

  • Work on creating a group or chat of communication in Telegram. To create a group, you need to go to the “Settings” section, select the “Create group” item. Here you set the name and you can invite users to this group. You will post information in your chat, and users will leave comments, show other activity inside the chat.
  • Work on creating a bot that will help protect a chat or a group from spam, expand functionality with additional widgets, help in the development of content visualization, postpone the publication time for the required period, collect statistics on user activity, do any work you need .
  • When placing ads on social networks, attach a link to a private telegram channel or chat, so you will create trust among users, group the chat of your target audience, assess the interest of users in a product or service.

Telegram is a relatively young application with a pleasant and easy interface that attracts the user to himself. Network companies, fitness trainers, fashion designers and other people operate here. When you start promoting your business via Telegram, you will be in 10!