After creating their own business website, everyone has an idea to expand the boundaries and attract a new target audience. For this, thousands of companies are developing their own marketing company by registering on social networks. But already in the early stages, companies face difficulties. Don’t forget about one often neglected business social network that brings together business people and promotes business interests. Such a social network, of course, will become LinkedIn.
Today, the social network LinkedIn has 200 million members and is the leading social network for professionals.
A company’s LinkedIn page provides an incredible opportunity for the business: a channel for promoting products and services, a range of talented people, that is, future employees, and a platform for publishing useful and funny news about the company.
While Facebook and minor social networks are basing their own activities on third-party aspects (B2C – business to the consumer) it is important to understand that others companies act as buyers. Thus, companies focused on the relationship between business and customers will also be successful on LinkedIn. In today’s article, I will go over the 8 steps required to create a successful LinkedIn page for business.
Write a convincing resume
The LinkedIn business profile home page contains a cover image, all sorts of news, links to products and services, links to jobs, and more. While the space for a company brief is at the very bottom of the page, that doesn’t mean companies should ignore it. Take your time and write a positive review of your own business. It is important to keep in mind that a person who takes an interest in the business and takes the time to scroll down the page to read the business description should also be rewarded with the information of interest.
Add Products and Services
A LinkedIn business page offers a space to view products and services. The company offers such products and services to the target audience, shares photos of products, their descriptions, links, through which users can make purchases. This part of the profile is purchase-oriented and only a company can take advantage of these benefits. It’s worth remembering that the first product added to the list will also appear as custom content in a column at the edges of the page, which means more users will see it.
Make sure the featured cover attracts new visitors
The LinkedIn business page cover image is at the very top of the home page. Choose a cover image that is visually dynamic, grabs the attention of users and encourages them to view the page content. A short message will also help with this task by describing in a few words the nature of the work being promoted.
Employee Help
At first, it is also worth asking those employees who already have a LinkedIn profile to provide a link to the company profile, that is, indicate in their own profiles that they are employees of the company. This way, visitors to a company’s LinkedIn Page will see who works for the company, learn more about the employees, and connect with them for information about the business.
Ask users to rate products
One of the important parts of a LinkedIn business site is the product and service space where LinkedIn users post product reviews. The company may post all kinds of visitor recommendations in the form of special content on its own LinkedIn business profile, website, or other social networks.
Share useful content with target audience
Despite its business nature, LinkedIn is a social network. Therefore, it is important to communicate with your own audience and maintain their interest in business tracking by regularly posting new content such as from a website blog, business news, relevant industry news. It’s worth publishing content that is useful, relevant, and interesting that your audience wants to read and expand your regular reading audience.
Activity in LinkedIn Groups
Attracting new LinkedIn users to a company profile is half the success of promoting a company or profession. It is important to seek out and join LinkedIn groups and engage in all kinds of discussions to increase the visibility of your business on LinkedIn and prove your own authority in the industry through honest communication and expert advice with other professionals and prospective clients.
Promotion of the company page on the social network LinkedIn
It is important to use the follow button on a LinkedIn business site to make it easier for website or blog visitors to follow the business on the LinkedIn social network. It’s also worth using targeted LinkedIn news (updates) to promote your own products or services. This feature of the platform ensures that a specific news package is shown to a specific segment of the audience. Additionally, it’s important to target your own notifications to specific categories. For example, employees, by industry type, geographic location.
