Over time, people are attracted to a wide range of mobile applications, but the social network TikTok has become the latest shining star.
As of 2020, this app with 850 million downloads is at the top of the list of the most downloaded mobile apps. The success of this social network is determined by inventive and creative video editing capabilities that allow you to create interesting and engaging content. But how is TikTok different from other social media and gadgets, and how are you taking full advantage of it today?
The TikTok app and social network is a phenomenon that has not existed for a long time
For example, in the first quarter of 2020, the number of users of this application reached 315 million, this is an absolute record of downloads for the quarter, which has not yet been broken by any other gadget. In general, the popularity of the social network TikTok is largely due to the fact that the application simply provided many tools for users to easily create a variety of content.
That is why its popularity is not only growing, but also evolving – people find new ways to convey their content, which attracts new users. On the other hand, in order to successfully use the TikTok app, all its users need to know its features and be properly trained.
What do you want to create content about?
Before creating your first video, it’s important to think about what kind of TikTok user you want to be and what kind of content you want to deliver to your followers. As with other social media platforms, TikTok’s content creators are categorized and create videos on topics such as fashion, cooking, travel, animals, and more.
Each of these topics is conveyed and interpreted by users in its own way. TikTok content creators have also become very popular lately for providing valuable or useful information. For example, they advise users on how to find common ground with their significant other, be more productive, or run their business more effectively. All you have to do from the many niches is to find your unique approach to the topic and start creating your first videos.
How do you want to create content?
Once you have clarified the topic and content, you need to focus on how to present them.
How you create TikTok content depends primarily on each user, but you also need to think about where the material you are editing comes from. For example, TikTok allows you to instantly take pictures through the app or use pre-recorded videos or photos. The main idea of the platform is to share videos, but each user can also create content from different elements. To create content about a variety of quick recipes, videos can include photos of the ingredients you need and short, easy-to-read descriptions. On the other hand, it’s important to remember that text space is very important for TikTok videos – it shouldn’t be too small.
According to experts, you can immediately use filters and augmented reality effects when shooting through the app to highlight details or present content in a dynamic and engaging way. Various video editing and filtering options are also available for previously captured footage. When editing a video, it is recommended to leave as few “empty” frames as possible, where nothing really happens, so as not to lose the attention of the audience. You can also add different soundtracks, songs or even your own music to make each video more unique.
How to grab the audience’s attention?
When creating TikTok content, keep in mind that users have different tastes. In this way, TikTok’s algorithm ensures that each user sees only the content that interests him and that the content is not the same for all users. This means that the unique videos you create will also only be shown to those users who might be of interest to them.
For example, the TikTok platform is known for a variety of dances, songs, or other activities in which users share their interpretations. In addition, the reason for creating a video could be to commemorate an event, such as the great idea for a quick birthday snack in case of quick recipes or delicious cookies in the run-up to Christmas. Another popular content idea is a variety of instructional videos. Depending on the purpose for which the user creates content, they can be very diverse. For example, how to learn to whistle or how to easily explain a topic in an algebra textbook.
