Instagram has long ceased to be a simple social network for posting pictures of cats and food. Entrepreneurs actively maintain pages of their brands and projects, share work moments with subscribers and expand their audience. With proper profile management, users with their own business increase their customer base and multiply their income several times.
It takes a lot of time to create quality content for Instagram, but all efforts can go to waste due to one mistake – the wrong timing for posting.
This article provides an analysis of the best time to post, as well as tips on posting topics for each day of the week.
When to publish posts?
Research shows that audience activity peaks on Monday, Wednesday and Thursday. These days, you can count on an increased amount of attention to your posts. Naturally, on weekends, user engagement drops to critical levels, people rest after working days and do not want to clog their brains with heavy information.
Now on time. A good time for posting will be early morning – from seven to nine o’clock – and the evening after 17:00. In some cases, the posting “shoots” at two o’clock in the morning, such posts due to the difference in time zones can be noticed by foreign users. But what you should refrain from is from posting in the midst of the working day, which falls on 15-16 hours. The majority of the audience is simply busy with their work and do not have time to scroll through the tape. Videos are best posted between 9:00 pm and 8:00 am so that more users will notice and view them.
How often do you post?
Posting frequency doesn’t really matter if your profile posts regularly.
Analysis of brand pages showed that posts appear in them with a frequency of one and a half times a day to 3-4 or more. This has no negative impact on user activity. As well as posting once a week. Regular posts calmly keep the audience, but accounts in which the number of posts fell sharply lost subscribers very quickly.
How to distribute posts for the week?
Monday
The day, as they say, is hard. Better to refrain from serious posts, users will still not be able to appreciate them. The ideal solution would be to attract their attention with bright photos and beautiful pictures, motivating thoughts and quotes are also perfect.
Tuesday
It’s time for important information and business posts. The audience managed to wake up after the weekend and are ready to absorb new information. On this day, you can post work statistics, workout plans (for fitness centers), self-care tips (for beauty salons) and similar content that does not lose its relevance.
Wednesday
The environment is ideal for posts on the topic of company policy, its internal structure and work process. If the company participates in any projects or holds promotions – this can also be mentioned on Wednesday.
Thursday
Most brands devote Thursday to their customers. You can post a collage of reviews, photos of visitors to your store, salon or fitness club, arrange a chat with subscribers. Practice shows that such communication has a positive effect on the attitude of people towards your brand.
Friday
The logical conclusion of the working days, the audience is already mentally resting. Do not upload them with serious topics, it is better to post an interesting and funny post or beautiful photos.
Saturday and Sunday
If after weekdays you still have a desire to post something, post something light and interesting, like Friday’s content.
All of these tips will undoubtedly be useful to anyone promoting their brand on the Instagram platform. But the strategy should still be determined by your own research, applicable to your account. Try to apply general trends to your schedule and watch the audience reaction, draw conclusions.
