Only 10% of small businesses have their own YouTube channel, although there are billions of views on this platform. YouTube’s turnover is growing every year, so a number of companies are seeking to connect to existing businesses.
Creating on YouTube a fully optimized channel isn’t as difficult as it sounds. Video content on the channel can help build a loyal brand image for customers, showcase products and help in finding a target audience.
How do I create a channel? You will need to sign in with a Google account before proceeding to start creating a channel on YouTube. With this profile account it will be possible to manage channels, therefore it is necessary that the account be a branded profile. After registration, you need to choose the direction and strategy of the channel’s development.
Step 1. Creation
The Google icon will be in the upper right corner on youtube.com. By clicking on it, you can proceed to the direct creation of the channel.
First of all, you will need to come up with a name for the channel. It is necessary to choose such that it resembles the name of the company, and the baptist immediately becomes clear to the visitors whose profile it is. If loyal customers want to find the organization’s channel on YouTube, they will be more comfortable if the channel immediately stands out with its name.
If a YouTube channel is supposed to be a personal blog, then it is better to choose the name of the channel as the name of the leader who will be blogging. If you do not want to use your own name, you can come up with an alias, or use keywords (for a car repair shop – remont.machine). After choosing the name of the channel, you can proceed to the visual design.
Step 2. Design
The next step in the process of creating a channel is choosing an avatar. It is necessary to choose an avatar that visitors would immediately associate with the company.
If the channel is in the form of a blog, then you can choose a beautiful photo of the blogger.
Step 3. Hat
Further, the design of the channel implies the creation of the channel header. There are certain sizes for the profile header, so it will be necessary to prepare a special picture that would fit the given criteria and look aesthetically pleasing both in mobile applications and on personal computers.
The channel header can be selected by default, but it is better to place some useful information in it.
Step 4. Page layout
Using the cogwheel on the same page, you can call the “Browse” option, which allows you to create playlists, videos, home, etc. tabs on the channel.
After that, you can proceed to changing the description of the channel. Here you need to add beautiful text containing the basic information that the visitor will see. It is recommended to add contacts links to social networks, site.
Step 5. Channel confidentiality
The channel itself can be made available via a link or a private profile to restrict users’ access to the video on the channel.
This will be useful for those selling courses, subscriptions, and so on. You can restrict access to videos using the “Videos” tab, where all previously uploaded videos will be. In each of the videos, you can restrict access or provide it via a link. The same can be done with playlists.
Step 6. Add video
In order to add a video to a channel, you need to click on the “Add video” button, after which you need to upload the video itself.
After all the settings, it will be possible to choose a screensaver – you need to choose one so that the viewer becomes interested when looking at the picture, and he proceeds to watch the video.
Use keywords in your title and don’t make it too long.
How to find your target audience
There are 3 targeting categories you can use when setting up your ads. For buyers interested in a specific product, it’s best to use action and intent targeting. For the top level of the sales funnel, Habit and Interest targeting is used, and for the general audience, demographic targeting.
After the channel is created, you should think about what content it will contain. This can be a life blog, an entertainment blog, an educational blog, a channel about a product or company, etc.
In the videos themselves, you can use keywords and hashtags to promote videos in search results. This will help you engage your audience and grow your channel. There are special services to search for hashtags.
In the videos themselves, you should carefully add calls to action – subscribe, like, etc. TrueView for Action is a video ad format that exists to entice a visitor to make a purchase.
Your own YouTube channel is a useful tool for growing your own business and can help you attract new users.
