One way to get a lot of attention for your brand on TikTok is to do a challenge. A successful challenge can attract the attention of millions of people around the world.
If we translate the challenge into Russian, then this word means “challenge”. The essence of challenges is to encourage other users to repeat what you demonstrated in the video.
What is the use of the challenge for the author?
This allows you to expand the author’s audience. Since a challenge is a ready-made idea for content, other authors will want to repeat it. If you are promoting a brand, then a challenge will be a kind of advertisement and an opportunity to create a positive image of your company or product. A potential client, after viewing the challenge, can go to the account page and take the targeted action.
How can I participate in TikTok challenges?
To find a suitable challenge, you can go to the “Interesting” tab. There, users are presented with a list of the most common hashtags, among which a large percentage are challenges. You can choose the challenge that best adapts to your topic. Some challenges have their own distinctive sounds. They also need to be used when creating your video. In addition, when publishing a video, it is important to indicate the hashtag of the challenge. Without it, the video will not bring the expected result.
How to promote a challenge yourself?
You don’t have to participate in other people’s challenges to promote your account or build brand awareness. You can create your challenge. The first thing to start with is to think carefully about the appropriate hashtag. It must be unique. In addition, it is necessary to choose a suitable soundtrack – a popular music track, voice acting for a cartoon or film, etc. Shoot the video to the sound you have chosen. In the description, encourage users to take part in the challenge. The easier the challenge is, the more people will pick it up.
If you are creating a video challenge for brand promotion, then it is important to approach this marketing ploy carefully. For example, you can invite popular bloggers on TikTok to pick up your challenge. Most likely you will have to pay for it. You can create motivation for the participants in the challenge in the form of discounts or prizes.
Let’s take a look at some examples of challenges you can run on TikTok.
- Challenge, which is perfect for clothing brands – “days of the week”. In this video, you can showcase all your outfits that you have used throughout the week. It’s also a good opportunity to advertise your products.
- The 30 Days of Mindfulness Challenge can be a good motivating video. In this challenge, you can encourage the audience to develop useful skills or habits, while demonstrating your result throughout the month in one video. This is a good option for brands promoting sporting goods.
- Since music can unite different generations, if your goal is simply to attract new subscribers, organize a challenge in which you need to sing along to a certain popular track.
- For cosmetic brands, a challenge is perfect in which you can shoot a video first without makeup, then rotate the phone camera and show the changes with makeup. This challenge is called “Beautivorot”. Another challenge on this topic, which is perfect for promoting beauty salons, or the services of individual masters – “pass the brush”. Its essence is that the makeup artist does makeup, showing it to the camera, and then makes a transition, passing the brush to another makeup artist, who takes it and does his makeup.
- Invite your audience to participate in the Emotion Change Challenge. Participants will have to show their acting talents, changing emotions to popular music.
- The Show What You Are Reading challenge encourages participants to show on camera the book they are currently reading.
So, challenges are effective promotion tools on TikTok. One successful video can attract thousands of new subscribers to your account. Moreover, this method does not need material costs. It can be categorized as free.
