IGTV for iOS

IGTV is a handy feature for posting long videos to Instagram. You can download videos up to 60 minutes long from your computer, or up to 15 minutes from your phone / tablet. This gives you a lot more opportunities to tell engaging stories, share helpful content, and engage your followers in the life of your brand.

Why use IGTV for your business?

Video has become a powerful consumer engagement tool for brands and marketers. IGTV can play a pivotal role in promoting your business with compelling video stories.

6 out of 10 people prefer to watch online video over TV. 72% of consumers want to learn about a product or service through a video.

5 tips for creating an IGTV strategy on Instagram

To get the most out of your Instagram TV work, it’s important to first plan and determine the type of content to post. Here are some tips:

1. Create a video series on a specific topic. This allows for better user engagement and adherence to the publishing schedule. For example, a few IGTV videos featuring influencers or other interesting characters, mini videos from home, quick tips, recipes, and other points your audience might be interested in.
2. Publish detailed tutorials. On IGTV, you can easily share videos showing audiences how to use your product. For example, if you do online teaching, instructional videos will allow users to develop their current skills and suggest a new way to use your product. So, sitting at home, subscribers can learn to draw in an unusual technique.
3. Take your audience backstage. Give your followers a chance to see what’s going on behind the scenes of IGTV videos. Show them what it takes to create your products, where and how your employees work, remove bloopers, and more. This is a great way to maintain transparency and build customer trust.
   LEGO, for example, used IGTV videos to show their fans outside the LEGO DUPLO factory.
4. Stream events. If you’re hosting a workshop, Instagram TV is a great way to provide a virtual presence for everyone. This helps attract those who were physically unable to come.
5. Post intriguing interviews. Interviews are also a great addition to your IGTV strategy. Invite influencers in your industry and ask them to share intriguing ideas or answer pressing questions from your target audience.

IGTV recommendations to keep in mind

The following tips will help you optimize your Instagram TV experience even better:

• Maintain the overall style. Aesthetics are critical in Instagram branding. Don’t just be limited to your feed, IGTV videos also need a pretty design. In addition to a color scheme that matches your brand, you should stick to similar fonts and themes.
• Cross-promote your videos. To draw attention to your IGTV videos, you need your target audience to see them. Promote video content across other channels and platforms. In addition to the preview in your feed and / or story, make sure you share the link on Facebook, Twitter, Vkontakte, etc.
• Optimize your description with hashtags. If you want to improve the visibility of your IGTV videos, add hashtags to the description so that those who don’t follow you can find them. This way your videos will be visible to your target audience, not just your subscribers.
• Plan a publishing calendar to optimize your efforts. Just like you make a publishing plan for social media posts and stories, create an IGTV content calendar. This simplifies planning and increases the efficiency of your actions.