How to promote a TikTok account from scratch: instructions for beginners

September 19, 2021
How to promote a TikTok account from scratch: instructions for beginners

Every year, new social networks appear on the Internet. At the moment, users’ phones can be counted at least 4 social networks in which they communicate, exchange photos and videos, show their skills and talents, look for love, do business and much more.

TikTok is a new network whose main idea is to create and watch videos. Now TikTok is gaining popularity and many experts say that in the near future this network will become the leader and will be an excellent platform for doing business.

But how do you work on TikTok? How to promote it and make it popular? Let’s take a look.

History of TikTok

The service appeared in 2016 in China and belongs to the Beijing company “Byte Dance”. This social network is the most popular in China and is called “Douyin”. TikTok and Douyin have different servers as there is strong censorship in China.

The users of this social network are people aged 24 to 44. It has a grandiose geography! TikTok is available in 150 countries. The company’s offices are located in the largest cities in the world (Berlin, Los Angeles, Beijing, Tokyo, etc.).

According to the latest data, more than 1 billion people are users of the video hosting, which makes TikTok another excellent platform for doing business. Since TikTok is a young network, it is much easier and cheaper to promote it than dinosaurs like Vkontakte or Instagram.

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How to Get Popular on TikTok

The first way to promote any social network is to fill out an account. A bright, unusual, unique account can attract its subscribers, so do not miss this point and do not treat it carelessly. Your profile is your face. Add a great quality photo or video as a profile cover, come up with an original nickname and be sure to write your real name and surname. Add a brief description of your activities, hobbies, maybe business, and be sure to include links to Instagram, YouTube and other networks where you are and are also active. Set up a Pro account, it will allow you to select a profile category, view statistics and run ads.

The second way is short, but capacious videos. TikTok is a video platform, uploaded videos should be no more than 15 seconds in order for users to watch it to the end, and not flip through the feed. Of course, TikTok allows you to shoot videos of 1 minute in length, but shorter videos are more popular, therefore, affect the ranking of the video and its getting into the recommendations. It is also recommended to shoot videos that involve users from the very beginning. Think over the first shots, they should be catchy and arouse interest.

The third method is video captions. Although only 150 characters with hashtags are given on the caption of the video, do not forget about them. Show humor, add intrigue, use questions from subscribers.

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The fourth way is editing. TikTok’s functionality allows you to edit videos, add effects, filters, stickers, templates, and more. Processing data makes videos more engaging.

The fifth way is to communicate with subscribers. Nowadays, it is very popular to conduct polls or simply answer the questions and comments that appear under your videos. Answering questions helps you build a warm connection with your audience, build trust and attract subscribers through recommendations and links to your profile.

In this article, we have analyzed what methods will help you promote your profile with TikTok without financial investment. Put them into practice, may popularity and repost come with you!