According to tech company The Knoot Worldwide, the dating app Tinder is responsible for nearly a third of couples who meet online.
Easy operation, attractive design and many useful features have made Tinder the most popular dating app in the world with over 57 million users. Today it is used not only to find romantic acquaintances, but also to find employees. Because here you can reach a large and varied audience, as well as quickly establish contact with a potential candidate.
Tinder may have been called MatchBox
Although the prototype of the app was called MatchBox, the developers didn’t like the idea as the name was similar to Match.com. Shortly before launch, the mobile app was renamed Tinder.
This name was not chosen by chance – the developers decided that “Tinder” has an association with the word “Tender”. And this perfectly reveals the idea that online dating can be simple and optional: without long profiles and descriptions, and all the necessary information about a person is easily transferred from Facebook.
The app has revolutionized online dating. Since the concept of regular dating sites encouraged spending a lot of time at the computer screen, reading long biographies of people, Tinder was like a game with no obligation. The developers of the application drew inspiration from the deck of cards, when the player puts the cards he needs to his side.
Tinder was originally designed for college students
Like Facebook, Tinder was originally only available to US college students. Just a year after its creation, the application became available to all Internet users over the age of 13.
The university has a very social environment and students can easily embrace new technologies. The app’s popularity was undoubtedly driven by the growth in new members – while some were involved, others also wanted to get to know each other. It’s like a game everyone is playing. The app also helped reduce the fear of a first date, as meeting in person can be very inconvenient for many. And after chatting on Tinder, on a date, you will feel like you already know the person.
Today, most of the app’s users are no longer students, but people between the ages of 25 and 34. In addition, more and more elderly people can be seen here.
Men are bolder than women
Women spend an average of 15% more time on an app per session than men, according to data from mobile app developer Buildfire. However, they are much less likely than men to show attention to the opposite sex. According to Swipestats, a platform that analyzes Tinder statistics, only one in 20 women is interested.
Men in the app have a much harder time than women. The latter are more finicky, get more “matches” and, accordingly, dates. To find a mate, men need to do more, like uploading a photo with a pet or showing themselves as a happy person – it’s more effective in order to make new friends, the developers of the app say.
The fact that women are given more attention in the application can also be explained by looking at the statistics of the users of the application, since, according to the statistical portal Statista, there are three times as many men here.
What’s New in Tinder
Despite the huge popularity of the application, the developers are constantly introducing new features to improve user experience. Recent features include the ability to add videos to your profile and block contacts in settings.
The app gave users more options to show their authenticity and control new acquaintances. Today, they can upload not only photos, but also videos to their profile, thereby revealing their hobbies even better. Tinder users should also be able to “remove” ex-loved ones, bosses or friends from the field of potential sympathy. This allows you to avoid inconvenient “meetings”, you can also block all contacts stored in the phone’s address book.
In addition, the application allows you to add interests to your profile and find people who are interested in the same. Recently, a feature was introduced that allows you to communicate with potential interlocutors using video calls.
