According to Mediascope, the social network TikTok is most popular among people aged 25-34, while teenagers aged 12-17 use it the least. If your brand is suitable for young people but not for teenagers, we recommend that you try promoting your business on TikTok.
What is the best thing to sell on TikTok?
What is in the greatest demand: food, clothes, cosmetics, expert services, information business. It is important that the goods have the possibility of delivery throughout the country.
Something bright, such as slimes, pop-its, paintings, gift sets. Since these are not essentials, advertising requires a charismatic person who will grab the attention of the audience. Is it possible to film the process of making things on camera? Do it! Cheap products. TikTok is dominated by people who fall into the category of average consumers. There are very few businessmen who are able to buy an expensive thing.
Why is advertising on TikTok a good idea? There, unlike other sites on the Internet, there are few ads. Therefore, it is more likely that your ad will be noticed.
Types of ads on TikTok
With influencers
Influencers or, as they are also called, opinion leaders are bloggers who review any products. Of course, you need to invest in this service, but the influencer does not have to be a blogger with a million subscribers: the main thing is that he be on TikTok.
There are direct ads and there are native ads. For example, Danya Milokhin advertised Heinz ketchup, and the emphasis was clearly on ketchup. An example of native advertising is an advertisement for the Aktual drink: Katya Adushkina drinks it in the video for her own song Light Up. That is, the one who watches the clip simply sees the name of the brand, and it looks less intrusive than direct advertising. However, not everyone pays attention to the brand in native advertising. So, there are pros and cons to both types.
Important: It is not necessary for a blogger to have many followers. You need to pay attention to the number of likes and comments, especially where the blogger has advertising. The number of reactions must be at least 5% of the number of subscribers.
Mutual PR
If a person has a similar goal and the same number of subscribers as you, you can make interesting videos together, and then tag each other. You can shoot, for example, video reactions. And you can do it differently – just shoot an interesting video and put a mark.
Important: 1 video – 1 blogger. Otherwise, the videos will be taken for plagiarism.
Challenges
The blogger sets the trend. He participates in the challenge, other people follow him, and this is how your brand is promoted. Lure audience from other sites. Call her on TikTok. Convince users that there will be even more interesting posts on this social network than on VK, Instagram, etc.
QR code
You need to go to your profile, click on the 3 stripes in the upper right corner and select the “QR code” function. Print the code and add it to promotional materials (for example, flyers), hang a piece of paper on the wall near the store.
Official TikTok Ads
Advertising formats:
- a short video up to a minute long that starts when the application is opened;
- banner, also automatically launched, for example, a picture for 3 seconds;
- feed ads;
- banner with a hashtag for the challenge;
- stickers, masks and other visual effects.
In-feed Ads/Native Video can be configured independently through your personal account. To run other formats, you need to contact the administrator.
What is needed for advertising to be effective?
Simplicity
People come to TikTok to relax and unwind, so being too serious won’t attract users. Applying humor is a good idea.
Follow trends
They change, and in order to be noticed, it is important to adapt to them. However, to look especially bright, it is important to show more creativity.
Unique materials
Cutting video of dubious quality is a bad option. Be prepared to work hard on the script and on the shooting process.
Using different ad formats
For some, there is a need to spend money on the services of an opinion leader, and for some, mutual PR is enough. TikTok is new to advertising, which means it makes sense to experiment.
No technical difficulties
As already mentioned, TikTok is a “relaxation” network. Therefore, if you advertise a site, a person is unlikely to study all the details about your product. Let him just leave an e-mail, and then he will receive a newsletter.
