One alternative that every e-commerce person should consider is Google Shopping’s streamlined listing process.
Google Shopping allows potential customers to compare the prices of goods offered in different stores and take a privileged place in the search results.
This is a Google product that allows you to compare prices and products from different online stores through a search engine. It allows products to reach more customers when they search.
How Google Shopping works
When searching for a product on Google, the main results are images showing the price of the product and the store where it is sold, which allows for comparison and an informed purchase.
This service consists of two tools that ensure its operation: Google Merchant Center and Google Ads (ex AdWords), the first allows you to add products to the store, and the second allows you to develop advertising strategies.
How to sell on Google Shopping
The first step is to register an account in the Google Merchant Center, where you will need to add information about the store and verify ownership of the domain. Google will guide the user through the entire process.
After the initial setup, you need to go to the products section and the Feed tab, which will show you the different ways to place products on Google Shopping, which should contain important data such as the name, price, image, country the product is aimed at, and a link to the site, where it will be available.
The next step is to register an account directly with Google Ads and link it to the Google Merchant Center, this will allow the product to appear in the advertisements section, which will give it better visibility.
In Google Ads, you will need to organize a campaign for Google Shopping, here you need to provide the name of the campaign, the type of bid you have to work with, the budget, who the ad is directed to and the places where it will be available.
After making these settings, the products will be available in Google Shopping and will be advertised with the frequency and priority selected by the user.
Advantages and disadvantages
Like all types of products and services, there are advantages and disadvantages to Google Shopping, including the following:
Benefits
- Visibility: Products in Google Shopping reach millions of people around the world and become the first in search engine results.
- Product Images: Unlike search results, Google Shopping results have an image of the product they are looking for, allowing customers to see what they are looking for.
- Actual Purchases: When a person is looking for a particular product, they are likely doing so with the intention of purchasing it at that moment, and if the product on offer meets their needs, then there is a high chance of closing a deal.
Weaknesses
- The product does not always appear: since this is a bidding system, there are stores that have a higher advertising budget, so the products will have priority on the platform.
- Competition with large stores: big brands can offer goods at lower prices, but on the other hand, these are stores with a long history/famous on the Internet, so customers often prefer to buy goods from them.
- Technical requirements: the main requirement is to prove that the page on which the sale takes place is yours, and it must have an SSL certificate, so subscribing to this type of service is not for everyone.
3 tips to increase sales
If Google Shopping seems like a good tool for boosting online sales, it’s important to consider the following points:
1. Image Quality
You need to make sure that the product photos are taken by a professional, as this will attract buyers.
2. Making the most of the best products
Top products should be the most advertised, through them buyers will be able to get acquainted with the full catalog of products.
3. Smart bidding
You have to pay to advertise the most profitable products and make sure that they appear between the second and fourth positions of the search, so that customers can see them without problems.
