If you run a business or own a company that sells goods and services and you have an online presence, you need to be found by users online. There are several chances for people browsing the web to find your site, but it depends mostly on your positioning.
Positioning refers to the possibility of appearing among the top results on Google compared to competitors’ sites. There are two types of positioning: organic and paid.
- Google organic positioning is free and requires constant effort to appear in search engine results by creating and publishing original, safe, explanatory content that is appropriate for the target audience.
- Paid placement, on the other hand, usually refers to ads for the sale of goods or services for which the seller shelled out money in order to reach a larger number of users.
What is Google Ads?
Google Ads, originally called Google AdWords, is a platform provided by Google that allows you to create paid advertising campaigns.
Google Ads is an indispensable tool if you want to increase user traffic to your site and increase the generation of leads, that is, a list of users who are potentially interested in your company, or if you need to sponsor a specific product or service.
Considering that Google is the most widely used search engine in the world and the majority of customers and potential buyers use it on a daily basis, it makes sense to use it to advertise your business online.
Google Ads campaigns can be compared to any other online and offline marketing activity conducted by companies, so they should be included in a strategic, functional, and effective marketing plan.
Advertising on Google is an investment. If you can plan them well, you will definitely achieve good results. Campaigns are effective for any type of company as they guarantee a high return on investment (ROI). They are used by both large transnational corporations and small and medium-sized companies.
How does Google Ads work?
Google Ads is an easy-to-use platform, but it requires deep analysis and professional management to get results. The platform is intuitive and, above all, user-friendly. You need a Gmail account, that is, a Google account, which can be created in no time. Then you need to enter the Google Ads section, which you will find by simply typing it in the search bar.
Do I need a professional to run my campaigns?
Thanks to specialists, you will be able to implement Google Ads campaigns for your business.
Once you open the platform, Google will guide you step by step on how to create your ad campaign. You will be asked to provide a variety of information, including personal information, geographic location, your site data, currency used, and billing information to pay for advertising.
Google will help you achieve your goals. In fact, Google not only supports the technical part of creating ads, but also helps to plan them. You will need to specify your target group and what results you would like to achieve in accordance with your budget.
Google AdWords is a completely free platform, you only pay for advertisements. You should know that the most commonly used type of Google Ads is Pay per click, that is, pay per click. This means you can create one or more campaigns, but the amount you’ve allocated for that campaign will only be spent when the user clicks on the ad.
Google Ads works like an auction. For a particular ad, you suggest the amount you’re willing to spend, and Google chooses the best ad based on whether it meets several criteria, including:
- Target site security.
- Clarity of the declaration.
- Selected amount.
- Target audience.
The more budget you use, the more results you will get. For example, you can make the target group that your ad will see wider and more diverse. Once you’ve created a Google campaign, you won’t be able to opt out of it.
The success of Google advertising lies in experimentation, consistency and analysis. You should constantly monitor your campaigns and analyze their effectiveness. You may find that your campaigns perform better in certain geographies and adjust some settings accordingly. You can also find out if the business is doing well or if some aspects need to be improved.
As you know, the interests of users change rapidly and bring strong changes to the market to which they belong. It is necessary to follow the interests of users, and this may force you to close some campaigns and invest in other, more specific ones.
